In an economy based on connection and the need for strong relationships, it is far better to encourage others to do what we want than to threaten them with repercussions if they don't.
We need less focus on "or else" and more focus on "if then." The typical fear promoter says, "Meet my expectations or suffer the consequences." The relationship builder says "If you can meet my expectations, then these good things can happen."
So then people ask, "What about consequences?" Yes, by all means we need consequences. But consequences need not always relate to penalties for failure. We also need to celebrate what we want to see more of.
There is a constant battle between the use of positive and negative reinforcement. Surely, with so much riding on our ability to influence others, we can get creative enough to balance the equation.